Custom Everything with CONSORTIUM Pop-Up
BY JILLIAN MAGENHEIM | If there’s one thing that’s undeniable, it’s that customization is rapidly becoming a priority from consumers, and there for, a more prominent part of brands and designers’ businesses and marketing strategies. In fact, it seems that more often than not, companies are providing customers the ability to experience and create, one-of-a-kind pieces (whether it be RTW, accessories, home or otherwise), in order to experiment with their creativity, align the end result with their personal needs and naturally, to differentiate their taste from anyone else.
One company that solely practices this mentality is CONSORTIUM. Founded by Sam Payrovi, it’s the first specialized retailer for customizable fashion brands to call home. Currently offering nine brands (and growing), they’ve worked tirelessly to provide a variety of bespoke options (allowing you to select everything from leather, denim and hardware colors to scent profiles for your own perfume) to fill your home and closet. And now, the e-commerce platform has come to life with it’s first pop-up shop at 60 Grand street in NYC with plans to roll out 15 permanent brick-and-mortar locations worldwide to support this ever expanding need.
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