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A New Road Begins
It turned out retailers had a viable reason for not offering made to order goods. But it wasn’t a good reason why it should never happen. With Saintly, I’d spent…
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A Barrier Presents an Opportunity
It dawned on me retailers face logistical problems in offering made to order brands. Normally, a retailer swipes a credit card and the transaction is done. With custom goods, that’s…
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Listening to Our Partners
I had also put together the idea of working with some other customizable brands, simply to cross-market each other. With 5 brands on board, I created some social media profiles…
Read moreThe Tip of the Iceberg
Little did I know Saintly would be the tip of the customization iceberg. After 1.5 years of building Saintly, I decided it was time to take it big. The only…
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Exit Finance, Enter Fashion
In 2012, I took a 1 month vacation between jobs. My well-traveled sister convinced me to go to Southeast Asia on the trip that changed my life. Halfway through, I…
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One Journey Leads to Another
In 2012, I took a 1 month vacation between jobs. My well-traveled sister convinced me to go to Southeast Asia on the trip that changed my life. Halfway through, I…
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Down the Rabbit-Hole We Go
Over the next few years, I went down a rabbit-hole of looking for the ultimate ‘single carry’ bag that would hold my clothes, laptop, and separate my shoes into another…
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My Personal Pain-Point
I’m a former Investment Banker and the stories are true. We’d often spend 100+ hours a week at the office. When the financial crash was bearing down on us, my…
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The Journey Behind Consortium
Customizable, or ‘bespoke’, fashion has historically been reserved for the extremely well-heeled with bourgeoisie taste. As my personal and career journey led me to building and launching Custom Consortium, I…
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