BY JILL MANOFF
Multibrand retailer Consortium has opened its third location with a new pop-up in New York City’s Soho neighborhood. The store, which is set to remain open for two months, features Consortium’s 10 current brand partners, including men’s dress-shirt brand Stantt, lingerie brand Impish Lee, denim line Jeanuine and watch brand Martenero. Each has its own section of the floor and is equipped with an iPad where customers can place orders through the Consortium website.
“For custom to work, you have to have a space where there’s cross-brand discovery, and right now, there’s no [other] retailer that does it,” said Consortium founder Sam Payrovi.
Payrovi started custom leather bag company Saintly, now sold through Consortium, in 2014. After growing as a digital brand, he looked for a partner in retailers including Barneys, Neiman Marcus and Saks Fifth Avenue. He said they couldn’t sell custom-made goods, according to Payrovi.
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