Consortium currently has a pop-up in NYC
By Ann-Marie Alcántara
Enter made-to-order brands that give customers mostly what they want through customization. It’s not completely bespoke nor is it fast fashion; it’s in the middle ground between these two, where a selection of items can be customized like a shoe from Awl & Sundry or perfume from Olfactory. The two brands are part of Consortium’s New York pop-up shop, a retail store completely dedicated to custom fashion and beauty brands. They are the answer the founder of Consortium, Sam Payrovi, thinks solves many of the issues that have plagued retail like the move to online shopping or poor in-store interactions.
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